Week 8 BOC: Graphing Questions

I found it interesting to observe the survey provided by Esquire Magazine about drinking habits of men. Some of the questions were odd or funny such as "30. Whom did you fight?" as if these questions wouldnt yeild important information, but others looked professional and important.

Week 7: Final Project

Do consumers buy more (impulse) when lower priced items are near the cash register or when there is a good deal going on?

            I am going to research this question at a local boutique in my area called Francesca’s Collections. I previously worked there, so I think I will have a good advantage to my research. There are other locations spread throughout the valley as well. I would like to figure out if Francesca's consumers tend to buy more items when there is a good sale/deal going on or when there are smaller lower-priced items near the cash wrap. I want to figure out how the consumers feel about impulse buying and if they feel buyers remorse. I will ask 50+ consumers to take my survey when they come in the door and if successful, I can continue my research. I always wondered about impulse buying and consumers in a retail environment and I believe my information can help Francesca's numbers and UPT. 

EOC Week 6: Deeper meaning of the film BIG

I've seen the movie BIG many times before, but only really ever watched it to actually enjoy the movie. As we watched small clips today in class, analyzing the movie was something I've never done and capturing a new and different perspective on the movie helped me realize the different marketing techniques the film uses. The main character, Josh, plays a young boy who accidentally wishes he was bigger and the next day he wakes up in a young adults body. He eventually gets a job with a toy company and becomes the head researcher of the company. He gets paid to test toys. It’s a new perspective for the actual adults in the company because they cant think the way the younger boy thinks, which in turn creates new ideas for toys in the company. When he plays (researches) with they toys, the CEO of the company praises him for thinking and doing things in a different way. Employees at the company thinks there is something up with him because he thinks so differently than they do. His perspective gets the company into thinking about new innovations and eventually makes it more profitable.

Week 2 EOC: Survey Research

EOC Week 6: Analysis of The Project in The Classroom

I found this fragrance project very informational; not just about the project itself, but about how market research is properly done. I like projects that really make me think and this project was one of them. It was fun trying to figure out what women really like about a fragrance in all aspects. Creating a product that women would actually buy was interesting to figure out and the target markets were interesting to research. Actually learning about fragrances and how they are made and how you spray them and all the notes made the think about what I personally like about my fragrance and how I use it. The discussion we had in class was enlightening and it was nice to read the different types of fragrances my fellow classmates came up with. Mr. Pinto is very knowledgeable about fragrances and it was nice to hear his point of view about our projects as well and giving us information we probably wouldn’t think of researching. I thought the results of my project were pretty interesting and the results I received from my survey was helpful in the event of me creating a imaginary fragrance. I will definitely make sure to use the information and tips I received from this project to use towards my final project.

Analysis of The Product in The Real World

Analysis:

I gave this survey to 10 random women I was “friends” with on Facebook. From the results received, I concluded that: The most common age range for women buying perfume is 18-24 years of age, and that half of them would spend a medium range of $50-$80 on a bottle of perfume. A majority of these women owns 2-5 perfumes.

80% of these women would likely buy a bottle of perfume based on first attraction to the presentation of the bottle or packaging. Half of the women like a combination of a Sweet and Floral scent.

All women said they wear perfume on special occasions and 80% of the women say they wear it on a daily basis. 100% of the women said they applied perfume because its part of their daily routine, they want to feel confident and attractive and they just like to smell nice.

From this research I gathered that women are really attracted to the way a bottle or packaging looks and will pay more because of it. Women like a combination of scents and have more than one perfume because they like variety or wear a certain perfume for a certain occasion since all the women said they wear it for that specific purpose. From the perfume examples given to me (Daisy by MJ, Flowerbomb, Chanel, Vera Wang) like the Sweet and Floral scent these perfumes give. Women wear perfume for all sorts of reasons and to boost their self esteem towards themselves and what others may think of them.

Fragrance:

            Based on the results given to me, I will focus on creating a perfume that is Sweet and Floral like that has great packaging and a tasteful bottle. I will price it at around $60. I want the perfume to be very feminine like, so the top note will be Vanilla, Middle note will be Guava & Passion fruit and the Base note will be Peonies and Tuberose. I want the wearer to feel confident, sexy and feminine while wearing my perfume. The fragrance will be called “Forget Me Not”

Marketing Plan:

            From the survey, most of the women indicated that they would spend about $50-$80 on a bottle of perfume. Forget Me Not will be priced at $60 and would be sold at beauty retailers such as Sephora and Ulta. Forget Me Not will also be sold in various middle priced retailers such as Urban Outfitters, Free People, and Forever 21. These stores target market age for women is between ages 18-35, which is why they are most likely to but Forget Me Not in a store like that. Forget Me Not would either be located in a perfume department if there is one or marketed like an impulse or countertop buy at the clothing retailers. My slogan would be “Can’t get enough” and my campaign would feature a young beautiful women in a white dress with a bouquet of peonies by her face in a fun, flirty, sexy way. Advertisements would be featured on all platforms of social media and advertised in smaller teen magazines such as Teen Vogue and Seventeen.

Survey Results

Sample Survey Results

1.     What is your gender?

·      Female

·      Male

·      Other

100% circled “Female”

2.     What age group do you categorize in?

·      Under 18

·      18-24

·      25-35

·      36-45

·      46+

70% circled 18-24

30% circled 25-35

3.     What is your go-to perfume? Please describe.

Flowerbomb, Victoria’s Scent, Bath & Bodyworks Scent, Marc Jacobs Daisy, Princess by Vera Wang, D&G Light Blue, Chanel Chance

4.     How much would you spend on a bottle of perfume?

·      Under $20

·      $20-$50

·      $50-$80

·      $80-$100

·      $100+

30% $20-$50, 50% $50-80%, 10% $80-$100, 10% $100+

5.     Do you wear perfume everyday?

·      Yes

·      No

80% circled Yes

20% circled No

6.     Do you wear perfume on special occasions?

·      Yes

·      No

100% circled Yes

7.     Are you more inclined to buy a perfume if the bottle or presentation is attractive?

·      Yes

·      No

80% said Yes

20% said No

8.     Which types of scents do you prefer?

·      Sweet

·      Floral

·      Citrus

·      Light Musk

20% said Sweet

30% said Floral

50% said Sweet & Floral

9.     Why do you apply fragrance?

·      Daily routine

·      Confidence

·      To be attractive

·      I just like to smell nice

100% circled all choices

10. How many fragrances do you own?

·      1

·      2-5

·      5+

60% circled 2-5

40% circled 5+