Survey Results

Sample Survey Results

1.     What is your gender?

·      Female

·      Male

·      Other

100% circled “Female”

2.     What age group do you categorize in?

·      Under 18

·      18-24

·      25-35

·      36-45

·      46+

70% circled 18-24

30% circled 25-35

3.     What is your go-to perfume? Please describe.

Flowerbomb, Victoria’s Scent, Bath & Bodyworks Scent, Marc Jacobs Daisy, Princess by Vera Wang, D&G Light Blue, Chanel Chance

4.     How much would you spend on a bottle of perfume?

·      Under $20

·      $20-$50

·      $50-$80

·      $80-$100

·      $100+

30% $20-$50, 50% $50-80%, 10% $80-$100, 10% $100+

5.     Do you wear perfume everyday?

·      Yes

·      No

80% circled Yes

20% circled No

6.     Do you wear perfume on special occasions?

·      Yes

·      No

100% circled Yes

7.     Are you more inclined to buy a perfume if the bottle or presentation is attractive?

·      Yes

·      No

80% said Yes

20% said No

8.     Which types of scents do you prefer?

·      Sweet

·      Floral

·      Citrus

·      Light Musk

20% said Sweet

30% said Floral

50% said Sweet & Floral

9.     Why do you apply fragrance?

·      Daily routine

·      Confidence

·      To be attractive

·      I just like to smell nice

100% circled all choices

10. How many fragrances do you own?

·      1

·      2-5

·      5+

60% circled 2-5

40% circled 5+