EOC Week 6: Deeper meaning of the film BIG

I've seen the movie BIG many times before, but only really ever watched it to actually enjoy the movie. As we watched small clips today in class, analyzing the movie was something I've never done and capturing a new and different perspective on the movie helped me realize the different marketing techniques the film uses. The main character, Josh, plays a young boy who accidentally wishes he was bigger and the next day he wakes up in a young adults body. He eventually gets a job with a toy company and becomes the head researcher of the company. He gets paid to test toys. It’s a new perspective for the actual adults in the company because they cant think the way the younger boy thinks, which in turn creates new ideas for toys in the company. When he plays (researches) with they toys, the CEO of the company praises him for thinking and doing things in a different way. Employees at the company thinks there is something up with him because he thinks so differently than they do. His perspective gets the company into thinking about new innovations and eventually makes it more profitable.